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NEWS: Brand Albania

Albania is rebranding. After getting EU candidate status in June 2014, Albania employed an advertising agency to rebrand it. This post reviews their strategy and tactics. Their brief was to … Continue reading

August 3, 2014 · Leave a comment

BOOKS: The ‘Miss Mountain’ Festival

In her book ‘High Albania’ Victorian adventurer and author Edith Durham wrote of the ‘Accursed Mountains’ in the North. She said that they were: “in such majestic isolation, it is … Continue reading

August 2, 2014 · Leave a comment